OKIDO – Strategy for art & science mag
Posted by rjamieson
Okido is a beautifully designed, art and science magazine for children aged 2 to 7 filled with quirky cartoons, games, puzzles and even recipes. Established by scientist Sophie Dauvois and launched in 2007, it is now stocked in The Tate and Waterstones, has received funding from the Wellcome Trust, and has everyone from Timeout to The Telegraph singing its praises and has some of the country’s leading animators on its roster of contributors.
But Okido is a youngster set for even bigger things:
1) The long term objective is to integrate Okido into the curriculum and see it used in schools as a teaching tool.
2) To grow the number of people who subscribe to Okido and
3) Increase the number of outlets that stock it
To help Okido on its way to success we recommended:
Outreach to the Mum blogosphere, education trade press and design community:
Although Okido had seen tremendous coverage in traditional print media and the lifestyle press another important audience to target is the Mom blogosphere. We suggested engaging with some key bloggers perhaps by offering a free year’s subscription or running an art competition online through one of the blogs to drive subscription.
Raising Okido’s profile within the Education and Teaching press and gaining endorsements from these outlets and Teaching Unions would also be an important way to establish it as an educational product and raise its credibility in this sector.
Okido are also keen to receive stories and input from more graphic designers, animators and cartoonists and so we also felt that publications such as Creative Review should feature on their radar as a way of reaching out to other artists and raise its profile with potential buyers and contributors.
Post by Clair Whitefield