Always on the lookout for smart, little ideas, this June we’re proud to bring you Idea Shop Change.
Ever wondered why your customers do what they do? Have you thought about the series of nudges that lead to someone deciding to buy your product or not? As our very own Jez Groom, Director of Strategy Integration has said, “Understanding how small nuances can influence the way people react is the key to unlocking significant marketing value – often at disproportionate cost.”
That’s where #ogilvychange fits in, our new Behavioural Sciences Practice that seeks to change consumer behaviour for the better.
Intrigued? Curious to know more?
Join us at Marketing Week Live on Wednesday 27 – Thursday 28 June, and see what simple steps you could take to tweak your customers’ behaviours. Ogilvy legend, Rory Sutherland, will be speaking about #ogilvychange at the event and you can sign up for your own personal consultation with Ogilvy advisers at Idea Shop Change.
Marketing Week Live is free to attend and everybody is welcome – it’s not just for seasoned marketers, but for small businesses and charities too. Just remember to register at http://mwl.marketingweek.co.uk/
Register now for your Idea Shop session.