Thank you to everyone who made Idea Shop @ Cross Media 2013 such a success – the clients, the walk-in and the Ogilvy volunteers.
We will keep you posted about our next Idea Shop, stay tuned!
Calling all small businesses, charities and local organisations, Ogilvy Idea Shop returns this October to provide more smart ideas to help you.
Cross Media is free to attend and everybody is welcome. To apply for your free ideas, Sign up here
Applications close on 4th October
Ogilvy & Mather UK is offering its expertise and ideas for free at Cross Media 2013 on the 23rd and 24th October at the Business Design Centre, Islington, London. In an effort to give something back to the community, the Ogilvy Ideas shop will offer small businesses and charities advice across the full range of marketing disciplines.
Cross Media 2013 is an event that’s all about integration and aims to help bring together all the channels to help marketers, publishers and printers make sense of this multi-channel world. This event is free to attend.
Founder of 3D Printshow and Team Awesome, Kerry Hogarth shares her own experience of Idea Shop. Take a look to see how she got on with the Ogilvy Team.
To see what she’s up to now, visit: meetteamawesome.com
Back by popular demand, Ogilvy Healthworld host further brainstorming sessions in local pop-up shop to get community and commerce fighting fit and healthy
Ogilvy Healthworld is once again opening an idea pop-up shop to offer free marketing and communications advice to health-related enterprises in London. Following the success of the inaugural event in 2012, the Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts who are keen to give something back to the local community by doing what they do best – generating ideas.
Last year the Ogilvy Healthworld Idea Shop provided over 120 hours of free expert healthcare communication advice to 20 local health-related entrepreneurs, small businesses and charities. Over 40 of the agency’s top minds volunteered their time over a two-day period to collaborate with organisations including Terrance Higgins Trust, Rethink Mental Illness and Meningitis Trust.
The feedback from previous participants has been overwhelmingly positive. “The staff members were brilliant and the ideas they came up with were amazing.” said Jane McGrath, mental health activist and founder of social enterprise, Blossom. “I was a little skeptical that they wouldn’t ‘get’ my project but they did – you could almost hear their brains clunking.”
Ogilvy Healthworld is encouraging more health-related enterprises to get involved and applications for the 2013 Idea Shop are now open. The two-day event will take place on 3rd-4th April at 205 Kings Road, SW3 5ED in a bid to get the local community and commerce fighting fit and healthy. Local health-related small businesses, charities and initiatives are invited to register their interest in a free 90 minute idea-thon to address their communications challenges and needs.
So how does it work? To ensure we can give the best ideas, applications must be made in advance and can be submitted here. We will then invite selected applicants to a free brainstorming session at the pop-up shop in Central London.
“Last year’s Idea Shop was a great success for everyone involved,” said Matt de Gruchy, Ogilvy Healthworld UK CEO. “The event gave us a chance to give something back to our local community and as a company we were thrilled to see some of our ideas put into practice. We are eagerly anticipating the opportunity to collaborate with more health-related entrepreneurs, small businesses and charities.”
Highlights from Idea Shop Health 2012
Post by Tim Koder, Ogilvy 4D Oxford
Fusion Health Solutions is a growing network of therapists led by Jamie McCormack, a performance recovery specialist who aims to help people with and without disabilities to improve their health and wellbeing.
Jamie’s health and wellbeing philosophy and therapies are a fusion of Eastern and Western styles, which Jamie has followed himself in his recovery from a serious accident.
Fusion Health Services currently offers a mixture of consulting and therapy services, with the ambition to gain funding for a centre that combines the best of a private training studio, therapy centre, drop in (support) and training academy, to get more people with disabilities and from ethnic minorities into the health and wellbeing profession.
The next key promotional activity this summer will be a ‘know your numbers’ pop-up shop in a Croydon shopping centre, offering people the chance to have indicators such as blood pressure measured and discussed with a therapist. Over several days, the pop-up shop will focus in turn on critical health topics such as spinal injury or heart disease.
Post by Corin Wing, Ogilvy 4D Oxford
Lee and Kelaine (7digital) came to the ideas shop to discuss how to raise awareness about 7digital a digital content provider with a global reach. 7digital has an impressive and expansive music catalogue of nineteen million music tracks and one million eBooks. However, historically 7digital mainly catered for big business rather than the individual music lover that is where Ogilvy came in…
Whilst talking to 7digital it became clear that although not well-known, 7digital are a giant amongst their industry. Which raised the question, what makes 7digital unique amongst an already crowded and well-established market? Well, unlike digital music providers such as Itunes and Spotify Lee informed us that 7digital operates on a cloud based storage system which means that users can listen and download their music anywhere, anytime onto multiple platforms. In addition, unlike providers such as Itunes and Spotify 7digital have the luxury of being able to provide tracks from artists such as Led Zeppelin and the Beatles.
There were a number of ideas discussed at the ideas shop, from partnering with a coffee shop such as Costa to raising the profile of the companies CEO. A number of key themes arose – the importance of educating the public on how to download and store digital music files and raising the profile of the company by appearing at and sponsoring music events.
For more infomration, visit http://www.7digital.com
Post by: Laura Harrington, Jordi Connor, Ella Tomlin Kedge
Caspari is an independant charity providing educational psychotherapy to children and young people at risk of exclusion because of behavioural difficulties – usually caused by trauma in their lives such as abuse, neglect, substance abuse or bereavement.
The cost per year to provide educational psychoptherapy for one child is huge and the waitinglist of children is growing. Caspari came to the Ogilvy Idea Shop with the objective of generating ideas around raising its profile and attracting funding.
1. Define the Caspari story
2 .Determine different audiences and target accordingly
3. Consider reciprocity
4. Find an ambassador
5. Showcase the output
For more information about Caspari please visit: http://www.caspari.org.uk
Post by Emma Gorton, Ogilvy Healthworld
Richard and Rosamund Vaughan of Huntsham Court Farm came to Ogilvy with the mission of increasing their profile amongst their potential customers. They particularly wanted to increase the number of restaurants to which they supply their meat.
Huntsham Court Farm already has a range of marketing materials that are used with restaurants and chefs. We suggested updating these materials to improve the messaging to ensure the focus is kept on the quality of the meats and isn’t diluted with other messages. We also looked at how an increase in engagement to establish relationships with potential customers would also be beneficial, which could be achieved through the currently active Twitter feed or through newsletters or blogging.
Huntsham meats have already won several awards for the quality of their meat and we encouraged additional leverage of these in the marketing collateral and on the website. This also applies to the numerous endorsements from restaurants, chefs and individuals the company has received which can be optimised more effectively.
Huntsham has already received significant attention from media outlets, from the Financial Times through to Heston Blumenthal’s TV programmes. These have proven to have some success but could have performed better. We suggested focusing on trade publications and upper end lifestyle magazines in order to reach a more selective and targeted audience. We looked into how Richard and the farm itself could create hooks simply by inviting journalists and bloggers to experience a day on the farm and to sample the produce.
Find out more at www.huntsham.com
Post by Corin Wing, Ogilvy 4D Oxford
Ali Kedge came to the ideas shop to brainstorm on how best to raise the profile of her business ‘Warmahorn’ on a limited budget. Although brass is often associated with traditional, mundane, old fashioned brass bands Ali, whose background is in costume design, aims to challenge these perceptions by bringing colour, customisation and fun to brass instruments.
While talking to Ali it became clear that Warmahorn’s practical, neoprene accessories were more than just eye-catching gimmicks. Brass musicians themselves had commented on the value of protecting their ‘babies’ from the evitable war wounds associated with life on the road. In addition, the neoprene covers kept their brass instruments warm and enhanced sound quality.
After reviewing Warmahorn’s website it also became clear that Ali had already invested an incredible amount of money, time and effort in creating a ‘Warmahorn storm’ in the musical world. Not only had Ali appeared on programmes such as Dragon’s Den but she had already been endorsed by artists such as Brian Newman (Lady Gaga’s trumpet player) and the Hypnotic Brass Ensemble.
There were many ideas discussed, from suspending trumpets sporting Warmahorn covers from wires hanging from the ceiling of an exhibition stand to giving Warmahorn covers to competition winners at the prestigious Guĉa brass music festival. Given the fact that one of Warmahorn’s key markets is young, amateur brass players the importance of building and maintaining a digital presence through blogs, utube and facebook was also discussed.
Ultimately a number of key themes arose – the importance of creating spokes people and advocates beyond the niche world of brass, the necessity of identifying a product position, image, personality and a snappy one-liner core claim and the assembly of a take away promotional pack which could be produced on request or sent to those ‘difficult to reach’ artists.
For more information, visit http://www.warmahorn.com